The Power of Advertising

Advertising is a very useful tool and it can be used to a variety of ways. Probably one of the most popular ways of advertising appeals to greed or lust. It is by no means an accident that every ad you see on television, or a billboard, or the internet, makes whatever possessions that you already own, seem inadequate. Or, the advertisement will tell you that you have to have something that you don't. There seems to be an ongoing downward spiral in the overall content that is used in advertising. It continues to get worse as advertisers compete to make the most sexually explicit ads.

There are, however, advertisements that aim to sell their product, or support their cause, by making an impression, or by being humorous. If an ad is hilarious for its audience, than it is more likely to be remembered. It also helps spread the message of the ad, providing that people spread funny stories to peers, which they do. Thus, after seeing a funny ad, the audience will then tell a friend.

Advertising will always be around us. In fact it seems to be spreading like wild fire. Businesses and organizations are eagerly fighting over every inch of possible advertising space available. Look at major sporting events, for example, the entire wall of a baseball field is covered with ads.

An advertisement is successful if it engages its audience. The longer the ad can keep your attention, the more successful it is. This is one of the reasons why so many advertisers use an explicit ad. Whether out of lust, greed, or curiosity, they are certain that a shocking ad will keep your attention.